Introduction

Rivera Auto Group, Inc. ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website riveraautohub.us or interact with our services.

Information We Collect

Personal Information

We may collect the following types of personal information:

• Name: Your first and last name
• Email Address: Your email address for communication purposes
• Phone Number: Your contact phone number
• Vehicle Preferences: Information about vehicles you're interested in, including make, model, year, and price range
• Communication Preferences: Your preferred method of contact

Automatically Collected Information

When you visit our website, we may automatically collect certain information, including:

• IP address and browser type
• Device information and operating system
• Pages visited and time spent on pages
• Referring website addresses
• Geographic location data

How We Use Your Information

We use the information we collect for the following purposes:

• Provide Services: To respond to your inquiries, process vehicle inquiries, and provide customer support
• Contact Leads: To follow up with potential customers who express interest in our vehicles or services
• Communication: To send you updates and promotional materials (with your consent)
• Improve Services: To analyze website usage and improve our website and services
• Legal Compliance: To comply with legal obligations and protect our rights

Who Has Access to Your Data

Access to your personal information is limited to:

• Authorized employees who need access to perform their job duties
• Customer service representatives handling your inquiries
• Sales personnel following up on vehicle inquiries
• Technical staff maintaining our systems and security

All personnel with access to personal data are trained on data protection and confidentiality requirements.

Third-Party Sharing

We may share your information with third parties in the following circumstances:

• Service Providers: We may share information with third-party service providers who perform services on our behalf
• Business Partners: With your consent, we may share information with financing partners, insurance providers, or other automotive service providers
• Legal Requirements: We may disclose information when required by law or to protect our rights
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred

We do not sell your personal information to third parties for their marketing purposes.

Data Retention Policy

We retain your personal information for as long as necessary to:

• Provide the services you requested
• Comply with legal and regulatory requirements
• Resolve disputes and enforce agreements
• Maintain accurate business records

Generally, we retain customer information for a period of 7 years from your last interaction with us.

Your Rights and Data Deletion Requests

You have the right to:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Opt-Out: Opt out of marketing communications at any time
• Data Portability: Request your data in a portable format

To request data deletion or exercise any of your rights, please contact us at:

We will respond to your request within 30 days.

Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• Encryption of data in transit and at rest
• Secure server infrastructure
• Regular security assessments
• Access controls and authentication
• Employee training on data protection

Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children under 18.

Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of material changes by posting the updated policy on our website with a new "Last Updated" date.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us: