Our Business Model

What We Do

Rivera Auto Group, Inc. operates as a car sales and service intermediary. We serve as a trusted bridge between customers and our network of partner dealerships, service centers, and automotive professionals. Our role is to connect you with the right vehicle or service provider based on your specific needs, budget, and preferences.

Whether you're looking to purchase a new or used vehicle, sell your current car, or find reliable maintenance and repair services, we streamline the process by leveraging our established industry relationships.

Who Our Services Are For

Our services are designed for:

  • Vehicle Buyers: Individuals and families looking to purchase a new or pre-owned vehicle who want guidance, competitive pricing, and access to a curated selection of inventory from trusted dealerships.
  • Vehicle Sellers: Car owners seeking to sell their vehicles through our network of dealers and buyers, ensuring a fair price and hassle-free transaction.
  • Service Seekers: Vehicle owners in need of maintenance, repairs, inspections, or other automotive services who want referrals to reputable service providers.

How We Generate Revenue

Rivera Auto Group operates on a transparent revenue model that aligns our interests with those of our customers:

  • Commissions from Dealerships: When we successfully connect a customer with a partner dealership for a vehicle purchase, the dealership pays us a referral commission. This does not affect the price you pay for the vehicle.
  • Service Referral Fees: Service centers and automotive professionals in our network may compensate us for referring customers who complete services through them.

Our revenue model allows us to provide our matching and advisory services to customers at no direct cost, while maintaining our commitment to recommending only quality partners that meet our standards.

Data Collection and Privacy

We collect and use user data responsibly and transparently:

Contact Information

We collect personal information such as your name, email address, phone number, and message content when you:

  • Submit a contact form on our website
  • Request information about vehicles or services
  • Communicate with us directly

Purpose: This information is used to respond to your inquiries, connect you with appropriate dealerships or service providers, and facilitate the vehicle buying, selling, or service process. We may share your contact details with our partner dealerships and service centers solely for the purpose of fulfilling your request.

Cookies and Analytics

We use cookies and similar tracking technologies on our website to:

  • Remember your preferences and settings
  • Understand how visitors interact with our website through analytics
  • Improve website functionality and user experience

Analytics data collected may include pages visited, time spent on site, device type, browser type, and general geographic location. This data is aggregated and anonymized where possible.

Purpose: To analyze website traffic patterns, optimize our online presence, and provide a better user experience. We do not sell your personal data to third parties.

For more details about our data practices, please review our Privacy Policy and Terms of Service.